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 Case Study 5 - E-mail Marketing Application
 Case Studies
Paper Less Office! Better Customer Relation Management Solution Case Study 1
  Paper Less Office! Better Customer Relation Management Solution
Dynamic Content Management Solution Case Study 2
  Dynamic Content Management Solution
Agent Recruiting Management Solution Case Study 3
  Agent Recruiting Management Solution
Client Management System for Call Center Case Study 4
  Client Management System for Call Center
E-mail Marketing Application Case Study 5
  E-mail Marketing Application
A firm offers asset management and related investment services to individual, corporate and institutional investors.
 The Challenges
The large and active online insurance brokerage company had been struggling with customer communication management that was based around a paper intensive environment. Redundancy and low productivity was compounded by a high wastage factor. System was not able to monitor the responses. The entire system needed to be revamped so that a more efficient and productive marketing environment could be created. And build a higher success ratio.

The following objectives were identified for the company:

There existed a large and extensive list of existing customers (stored on Excel sheets, Access and SQL). Integration of the contact data, with the hosted email marketing system. This was required for better market force automation and improved customer service. Automation of the marketing interface with the content developer and multi-functional communication tools to bring about seamless connectivity to smoothen out work and process flows. This included the integration of the email engine with the list management, campaign execution, and professional message designing, and reporting. The application thus reduces the campaign cycle.

Web-enabling of permission based email marketing needed so that conversions from sending newsletter campaigns to sales could be affected online.
 The Solution
We were involved in this project from the start on a turnkey basis.

We evaluated tools in the areas of email marketing for better customer relationship management, user productivity and marketing communications. This Newsletter Organizer was customized to the client's specification .After implementation of the applications the client was able to start work immediately because this a web based application where he needs only an internet connection and a browser. The import facility imported the contact data from existing operations to the application. For new subscribers automated double opt-in and verification system implemented.

This complete solution ensures creating large customer segments or groups with similar profiles or interest (interest group). Further groups were divided in type of email format (HTML or Text).

Scheduling module was added to automatically broadcast newsletters on predefine time.

Online Newsletter editor was created to create custom newsletter in HTML as well in text format.

Also the email management enables tracking of customer responses, personalization of message and salutations, and response management.

Reporting module was designed and implemented for several reports such as mail open ratio, click through ratio, and response ratio to monitor effectiveness of campaign and ROI.

This leads to two major benefits of a hundred fold reduction in cost compared to printed direct mailers and the shortening of the campaign cycle from designing to execution by a tenth.

In a favorable environment the customer response increased significantly compared to the number of people contacted. The core objective of a higher customer sales ensued. As a customer retention tool the email management worked as a superior tool at a very low cost, with high ROI being a web browser based hosted application.
 Duration of the Project
This project was handed to the client in 6 weeks. This included real time testing and making additional changes according to development team and client's suggestions

Client signed for 5 years phone call support and hosting services.